The hulking grey battleship of a building was like a grandparent you were afraid of. When I moved to the city in early 1977, I used the building all the time to return to the East Bay and to commute to graduate school. He knew all the shortcuts from his nearby office. My father used the old Transbay Terminal daily for over 30 years. The once down-at-the-heels corner of First and Mission is now bright and shiny. Whatever San Francisco was while I was growing up, it is really gone now. Salesforce bought the naming rights to the terminal and the park on top. I never thought the new Transbay Terminal would be finished in my lifetime. Soon enough the workers will all have permanent baby blue clouds tattooed on their forearms. The entire area around First and Mission is Salesforce Central Command every day. SF now stands for Sales Force not San Francisco. ![]() This week, during the Dreamforce convention, everybody downtown was wearing a baby blue lanyard. Data is not going to save architects from talking to people. Most of my work life has been spent helping architects and design professionals connect authentically with one another and not depend too much on technology to avoid the hard work of sharing themselves. That’s how we sell large numbers of widgets now-through a cloud. ![]() What does Salesforce actually make? A quick search says “Customer Relationship Management” and “Cloud Computing.” Their logo is a cloud.
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